Are You Drowning in Marketing Tips, But “Stuck” About What to Actually Do Next?

Are You Drowning in Marketing Tips

From: Scott Bywater

Scott Bywater

To: You IF you are overloaded with marketing information and ideas, but frustrated by the fact despite all the “shiny objects” at your disposal (like Facebook, SEO, content marketing and Google Adwords) you’re confused about what to do next to put your limited budget to use, get more customers and make your sales snowball…

I received this question the other day…

“I really enjoy all your emails, and I know in time I will use your services. I need to build up my business so I can access your services but I need your services to build up my business… you seems very smart, was it the chicken or the egg? This is my question. Your fees are about $500 an hour and rightfully worth it or you wouldn’t be around, how can small businesses even dream of using you?”

And over the holidays, it made me think of just how many people are in the same shoes – wanting to expand but feeling stuck, distracted, short on cashflow, unable to convert leads into sales, not knowing how and where to advertise, unable to attract traffic, short on funds to pay a high priced consultant to get the help…

And Confused to the Point of Being Frozen, No Matter How
Many eBooks You Read or YouTube Videos You Watch

Confused to Point

Sure, I’ve got products out there that get great reviews…

But reading or listening to a product isn’t quite the same as getting personal support, is it?

If you can relate to the question above, today I’m going to show you how to get the personal support you need – while paying a tiny fraction of my normal rate.

You see, if you’re like most business owners I know – at least a couple of the points on the list below will resonate with you…

Why Have Respected Businesses Like Bodytrim, Jim’s Mowing and Knowledge Source Turned To Scott Bywater For Their Marketing

Several Million in sales for the Bodytrim Weight Loss System

Before the Bodytrim Weight Loss System was launched, Geoff Jowett approached me to create sales copy to get the company up and running in the Australian marketplace.

I wrote a series of print advertisements and sales letters to generate new customers, many of which pulled in 4 times the cost.

Hundreds of thousands of dollars were generated from just one advertisement. And millions of dollars have been generated as a result of Scott’s advertisements including almost half a million dollars from a below the line “product launch” to existing customers.

According to Geoff:

“Scott was involved with us prior to the launch of the Bodytrim System. And from day 1 he has added a lot of value because he takes the time to understand the product, the marketplace, the category and the space. And from that, he has the ability to create a unique selling proposition. His commitment and ability in putting together a lot of the advertisements we do is second to none. Whether it’s below the line or above the line I really cannot recommend Scott enough for anybody out there looking for that competitive edge in a competitive marketplace.

$5 Million in Seminar Sales

Jon Giann

Jon Giann from Knowledge Source needed to hire a copywriter for one of his Internet Mastery Secrets Seminar, he could have chosen any of the world’s top advertising experts.

But just like so many of his projects, he chose me and it paid off handsomely.

Using the copy I created for him, more than 500 people attended his event, despite a competing event running on the same weekend. Since then, Jon has used that copy for 3 years running, attracting in excess of 3,000 attendees and generating a staggering $5 million in sales!

Obviously Jon was thrilled and said his copy is still after all this time, “working incredibly well.”

$187,000 in 12 months

Peter Johnson

Peter Johnson from Redman Partners in Sydney was looking for ways to attract more clients in his business. After speaking with Peter, I convinced him to use direct mail and wrote a direct mail campaign for him. Peter eventually mailed this campaign to 6,000 accounting firms in the eastern states of Australia, at a total cost of $6,000. Amazingly, that same campaign bought in $187,000 in sales over the next 12 months, at a return of over 3,000% on his investment! As an amazed Peter later told me, As you have been telling me all the time: when something works, keep doing it! Thanks, Scott”

$800,000 In Sales From A Single Campaign

Roberta Faddoul from Quantam Change Seminars was looking for a way to market her NLP seminars to the general public. I created an entire marketing and advertising campaign for Roberta based on a strategy which was previously untested in the industry. The campaign eventually bought in over $800,000 in sales for that one project and contributed to Roberta becoming one of the youngest women to make BRW magazine’s list of the top 100 fastest growing companies in the country. According to Roberta, “When it comes to marketing and advertising, listen to Scott. It’s a lot of fun working with him. But you’ve got to take that chance. When you do, you’ll get a great response.”

$70,000 in 18 months

Peter Kirkham

… When Peter Kirkham from Print Acumen in Perth was looking for a way to generate more leads for his business on the internet, I developed a small lead generation website for him to capture names and email addresses and a 15-part auto responder series to help him nurture and convert prospects into sales.

The result was an automated selling system that ran without him, and which produced an extra $70,000 in sales for his business in the first 18 months. Even better, Peter is now able to control the amount of leads coming into his business with the click of a mouse and enjoy the financial freedom he deserves with his family.

According to Peter, “What you teach is worth multiples of what you charge. Thanks Scott.”

It Hit The Target and Generated About Four Times My Investment!

Michael Russo owns a Laundromat in Adelaide and wanted to acquire 40 new customers with his new marketing campaign. I wrote a brochure which explained Michael’s service and his offer. He mailed out the brochure in his local area. Michael hit his target and acquired 41 new customers. The campaign generated a revenue of about 4 times his investment. Not only that, the customers he acquired from the campaign would keep coming back for his service without him having to spend more money marketing to those customers again. Here’s what Michael Russo said about my copy: “Scott, your copy worked really well. I’m very happy with the result I got. And you are so efficient and easy to get along with. Every time I needed to talk to you, I had no problem in getting hold with you and having my questions answered. One more thing which came as a bonus for us. I have “recycled” the material and layout you did for us and used it in other marketing campaigns. It worked very well, especially when I had the right headline and offer. Thanks Scott!” Michael Russo, international speaker, entrepreneur and author of Passive Millionairre

My Sales Increased By 500% Within A Month. It Really Works!Tim Pringle

Tim Pringle is a wedding and function singer in NSW. He knew almost nothing about marketing and advertising.

He had a one-page quote he sent out to new clients after an enquiry which was converting at around one lead out of eleven. And he wanted to improve the conversion and get more customers.

I created a 7-page quote which explained his service in more detail, and answered his prospects most common questions. (note: this strategy could be used by virtually anyone who sells a high ticket item).

The conversion jumped from 1 sale out of 11 leads in October, to 6 out of 12 in November – that’s an increase of 500% within a month!

Here’s What Tim Pringle had to say:

“In October, I sent a standard one-page quote to potential clients who requested a quote. It converted 1 lead out of 11. In November, I used the 7-page quote format and it converted 6 leads out of 12. That means my conversion rate was increased from 10% to 50% and my sales increased by 500% within a month!”

“My comment is if anyone is considering having Scott give advice on your marketing campaign, go for it because his stuff really works. And it’s very easy.”

Made 60 Sales Within 30 Days… And Now The Money Rolls In While I’m Asleeparissa Carrus by Larissa Carrus sold an ebook about how to Airbrush. Larissa wanted to find the easiest way to increase her sales. She had 3,000 people on her database. I wrote a series of seven auto responders, so after people left their name and email address, we kept in touch with them on an ongoing basis. Within the first few days of launching the autoresponder series to her database, she raked in 60 sales! And still continues to pull in money every day that would have otherwise gone begging. Here’s What Larissa Said About My Copy: “I had a massive breakthrough when using your copy, Scott. Not only did I receive instant results from the campaign you put together for me. Over the last few years, the autoresponder series you created has automatically generated tens of thousands in additional sales while I sleep. It’s got the right balance between great advice and great salesmanship. Thanks a lot, Scott.”

I’ve Generated $50,000 In Sales… And The Quality Of Leads Is The Best We’ve Ever Had

Aitken Real Estate is a real estate agent who helps homeowners sell their properties. He knew their service was exceptional, but his conventional sales copy was not getting this message across.

I wrote a 5 page sales letter to generate new listings (homeowners who wanted to sell their property) and a more qualified response.

More than $50,000 in sales from the campaign within a few short months. And it still continues to pull in new listings every single time it is mailed.

Here’s What Stephen Said About My Copy: “I was very sceptical of moving forward with this project. Scott suggested long copy and his prices were certainly at the higher end of the market. Would people really read a five page letter?”

“I have to tell you that my response has DOUBLED as a result of that LONG letter. But more importantly, I can use this letter over and over again to generate results which I didn’t know were possible.”

“I will continue to use Scott’s services, because he’s literally added tens of thousands of dollars to my bottom line. I definitely think you should give this guy a try, he’s awesome!”

Sales Are Up By $114,000.00 A Yearchris Elmore by Chris Elmore (you may know the name as a success story from owns an online training program that teaches people how to play the guitar. His sales were already strong, as was his copy, but the same sales copy had been on his web site for three or four years and he had a gut feeling his results could be substantially improved. I rewrote the sales copy. I also wrote the copy for a 7-part autoresponder series to convert prospects into sales. Chris improved his conversion while almost doubling his price. Sales increased by an average of $6,000 – $7,000 a month as a result of the copy rewrite. Plus the autoresponder series is raking in an additional $43,000 a year. Here’s what Chris said about my copy: “I’m kicking myself I didn’t discover you sooner, Scott. I’ve made over a cool million from my web site and I thought I was doing pretty good. Yet, when I took a deep breath and loaded your copy onto my site, I had no idea I was going to be putting an additional six figures a year into my pocket.” “I rarely hand out recommendations, but this one’s a no-brainer… Scott Bywater is a world class copywriter. If you want to step your site up a level, don’t wait. Just call Scott and get ready for more money to flow into your bank account every single month.”

One Of The Few Copywriters I can Recommend

chris Elmore “There aren’t many direct response copywriters who I can recommend. They have to know how to sell in writing – and do it so well that it reads like pure poetry. They have to be hard workers and committed to results. And they have to have a marketing brain that can solve problems from many different angles. Scott Bywater is one of those copywriters and I use him often. You should too if you want to get more customers and increase the sales of your business … fast.” Brett McFall, World Respected Internet Marketer, Consultant and Speaker

One Of The Best In Australia

chris Elmore “Over the years, I have seen hundreds of copywriters. Scott is without a doubt one of the best in Australia. He’s one of the rare breeds of classic, results oriented direct-mail copywriters that focuses on bringing the benefits off the page to elicit a response from his readers. His copy is such a joy to read, because it’s the sort of copy that gets a huge response. It goes straight to the heart of what the customer wants and delivers results – and huge profits for your clients.” Janet Maddock, Promotions Manager, Readers Digest Australia

  • You’re confused about all the marketing strategies available to you.
  • You’re unsure of whether to invest your money and energy into social media, Google Adwords, conventional advertising, split-testing your web site, getting more traffic, writing blog posts or creating a newsletter for your list.  (i.e. you don’t know what to do next to get the best result with the least effort).
  • You don’t know how to get the phone to ring, and when you do you often attract unqualified tyre-kickers who waste your time
  • You rely on Google (or some other traffic vehicle) to bring in the work, and worry about what would happen if that traffic stream stopped working
  • You don’t know how to develop a close relationship with your target market. Or perhaps…

You Know Bits’n’Pieces of What to Do,
But Don’t Know How to Put the Whole
Marketing Jig-Saw Together


Can you relate with anything I’ve said so far? Ok, let me continue – how about this…

  • You’ve purchased plenty of educational programs, but they talk about what you should do without telling you HOW to do it, and walking you through the process step-by-step(so instead of implementing the idea quickly and seeing the results, you’re left scratching your head in frustration until you forget about the idea – and it was all for nothing)
  • You have too much to do, and are spending too much time working IN your business, instead of on your business…

You Feel Like a Rat on a Wheel, 
Going Nowhere Fast

Rat on a Wheel

  • You don’t know how to upsell existing clients to a higher level service (or get irregular clients to become regular clients) which has tons more benefits to them, without coming across as pushy
  • You want to joint venture with partners who can promote your product, but have no idea how to position your offer so there’s something in it for them
  • You have trouble setting and keeping priorities, and are always chasing after new techniques and getting distracted.
  • You’d like to create regular communication with your customer and prospect list via emails, but don’t know how to do it without pushing your customers away. You aren’t comfortable with “look at me” marketing, but don’t know another way to do it
  • You’re seen as a commodity by your customers and are tired of trying to convince them to buy and having them not return your calls. Yet you don’t know how to go about creating a unique selling proposition for your business that sets you apart from your competitors
  • You can’t work out how to turn more quotes into contracts, and your sales funnel doesn’t convert as well as it should once you generate a lead
  • You get sporadic leads which come in dribs and drabs, instead of a nice consistent flow
  • You’re not quite sure how and where to advertise your product or service (in order to get maximum exposure. And you’re confused about what to write when your message does go out)
  • And your web site doesn’t generate any leads

If you’re sitting there, nodding-your-head, thinking…

“Yeah, that’s me” …

Right now, you’re probably frustrated about not having achieved the success you thought you would when you first got started in business. But you shouldn’t beat yourself up about it…

Getting Stuck is Part of the 
Business Growth Journey

Getting Stuck

It certainly has been for me.

I get stuck all the time.

Everyone does.

For instance, when I first got started in business I felt stuck about how to generate leads and get my first clients.

So I ran some classified ads.

That worked ok, but wasn’t generating enough leads.

I was stuck again.

So I Started Cold Calling

So I Started

I generated some leads, but it wasn’t very effective.

I did have more success when I moved from calling hairdressers to people who had invested $20,000 or more in a Yellow Pages ad, but people were too sceptical. Plus, being a marketing consultant who had to make cold calls is terrible positioning.

So I started sending out letters, and following up those letters with a phone call.

I got some clients out of that – one really good one… but it was still tough.

Then I found a coach, who helped me create an online lead generation program.

All of a sudden, I was getting subscribers.

And qualified potential clients started knocking on my door. 

I Was No Longer Chasing Them

chasing them

They Were Chasing Me

chasing me

This was okay for awhile.

In fact, I was very, very pleased.

But I also realised they weren’t my ideal clients.

I was stuck again.

So I created a new strategy and started approaching different types of clients, who were worth $50,000 – $100,000.00 a year, instead of just a few thousand dollars one-off.

That worked.

I finally had a good, solid, stable income… 

I Was Run Off My Feet, Booked Solid

But after a few years, I went to my accountant and took a close look at my figures.

They were good.

Great, in fact, compared with what my expectations were five to 10 years earlier.

But they hadn’t risen for several years.

I was stuck again.

I needed to create something I could scale and grow.

So I found a coach to help me with that, and launched a number of coaching and subscription programs.

Can you see the pattern here…

You get stuck.

You work out how to fix it, and move to the next level.

You get stuck.

You work out how to fix it and move to the next level.

The problem is, sometimes you can stay stuck on one problem for months, even years, and simply… 

Go Around and Around in Circles

Go Around

So my question to you is…

Do You Feel Stuck With Your Current
Planto Grow Your Business?


Perhaps you’re stuck when it comes to generating leads, and you just can’t seem to get your phone ringing – no matter what you do.

Or maybe you’re sick of reaching out to potential clients who don’t call you back, after you’ve invested hours in meetings and creating proposals for them.

Or perhaps your web site isn’t converting the way it should be. You’re stuck with a low conversion rate and have no idea of how to improve it.

Or maybe your sticking point is your email campaign. You’re getting people to join your email list, but the buggers simply aren’t getting the message about how good your product or service is.

Or maybe your proposals aren’t converting, and you find yourself consistently competing on price and being seen as a commodity (even though you know what you’re offering is WAY better than your competitors).

Or maybe you’re stuck for time. There doesn’t seem to be enough of you to go around, and you’re investing all your time working in your business instead of ON your business.

What’s the One Thing Stopping You From Going From Where You are to Where You Need to be?

Thing Stopping

That if you could just get past it, would propel your business to a whole new level?

Go on… grab a pen and paper and write it down now.

Ok, have you done it?


Now Let Me Ask You a Question…

How would it feel to get on the phone, fix that thing which is holding you back and then check in twice a month with a coach – and ask questions about whatever your next sticking point is?

For instance…

  • Perhaps you’re writing a new ad, but are stuck wondering what to write?
  • Or perhaps you’re having trouble closing the sale, and can’t work out quite what it is that’s stopping people from giving you the thumbs up?
  • Or maybe you’re trying to generate leads online, and can’t work out exactly what you’re doing wrong?
  • Or your email campaign isn’t working the way it should be?
  • Or you don’t know how to put all the pieces of the puzzle together online, so that you actually attract prospects that turn into customers?

How would it feel to be able to jump on the phone and quickly get an answer from a real live coach who has helped brand name companies including Bodytrim, Jims Mowing, Knowledge Source, and hundreds of small and medium sized business owners add hundreds of thousands of dollars to their bottom line?

 If you’re having trouble getting your web page to convert, I could help you on the spot.   If you’re can’t figure out quite what to write in each part of an email campaign, you can learn how to structure it real time – on the webinar screen – in a look-over-my-shoulder type format.

 Don’t you think that would make a difference?

 If so, you are going to love what I’m about to suggest next.

 Because that’s what I do.

 I’m a full time marketer.

It Doesn’t Matter What Your Problem is,
I’m in the Working With Clients on a
Weekly and Monthly Basis

What’s more, I generate six figures online purely from selling my own information products and subscription programs -so I’ve already done hundreds of tests… and can show you how to shortcut your learning curve.

I don’t make a million dollars sitting on the beach doing nothing.

But I do live in a million dollar home…

poolAnd spend a fair bit of time on holidays and at the beach. Just last year, my family went on holidays to the Gold Coast, Daydream Island and Fiji…


Ok, Here’s What I Do in a Nutshell

  • I have a time-tested, proven system for generating high quality leads.
  • I have a system for nurturing those leads to build a relationship with them.
  • I have sales pages that convince people to purchase my products and services.
  • I have a sales process for turning those leads into sales.
  • I have coaching programs and products that I sell.
  • I coach clients one-on-one for $500 an hour.
  • And I write copy (ads, sales letters, email campaigns, banner ads, Google ads, you name it) ongoing for a handful of million dollar clients where the leverage is there to justify my fees.

That’s what I do.
That’s my system.
Over the years, I’ve worked with hundreds of clients in over 127 different industries, and as you can imagine – you get a good understanding of what works and what doesn’t when you do this sort of thing week in and week out.
For instance, for one of my clients I write about 9 sets of headlines a week.   These headlines get split-tested against 2 other copywriters.
Then the results are shared with everyone.
After writing more than 1,000 headlines over the last few years and seeing the results are… don’t you think I could teach you a few things about writing headlines? Or…

Coming Up With Angles & Hooks for Your Google, Facebook or Banner Ads

For another client, I write ads in newspapers and magazines…where a single ad is valued at $15,000.00+. Do you think they would trust me with this sort of advertising spend if I didn’t know what I was doing?
Another client I regularly work with is always requesting web copy. So I’m constantly punching out short and long copy sales letters for their web site.
Sometimes it’s to get people to attend a webinar.
Sometimes it’s for a seminar.
Sometimes it’s to sell a high end product.
Sometimes it’s a product launch (every 4-6 weeks on average, I’m launching a new product to an email list for a client)
As a professional copywriter, I get exposed to a wide array of different marketing situations… probably more in a year than most business owners get exposed to in 10 years.

That’s a lot of experience.

Especially when you consider I’ve been in the game for over 14 years.   When I coach a client, I don’t look for the hard money. There’s no sense in that. Why bother risking your life trying to climb a ladder to get your pickings when you can simply…

Pick the Low Hanging Fruit

Hanging Fruit

For instance, you might have a whole heap of lost customers you haven’t contacted in a while.
If that’s the case, we’d send them a lost customer letter.
Because existing customers are about 5 times easier to sell to.
Of course, that may not be where your greatest potential lies.
But you could be failing to tap into your email list effectively.
Or you might be getting a ton of traffic to your web site that’s not converting – (a few small tweaks could quickly change that).
It’s different for everyone.
For instance, Tim Pringle wasn’t converting his inquiries into sales.

I showed him how to create a 7 page quote (instead of a 1 page quote) and…

His Sales Increased By 500%
Within a Month

Here’s what he had to say…

“In October, I sent a standard one-page quote to potential clients who requested a quote. It converted 1 lead but out of 11. In November, Iused the 7-page quote format and it converted 6 leads out of 12. That means my conversion rate was increased from 10% to 50% and my sales increased 500% within a month!

My comment is if anyone is considering having Scott give advice on your marketing campaign, go for it because his stuff really works. And it’s very easy.

Tim Pringle,

Believe me, if you’ve got a problem holding you back… I’ve almost certainly heard it before.
Jim Howes had an ad in the phone directory.
It wasn’t pulling its weight.
Without increasing his advertising spend, we changed the ad around and he…

Doubled His Domestic Turnover

  Here’s what Jim had to say…

“Scott, I believe that conservatively, the advertisement you wrote will double my domestic turnover. It is attracting a better class clientele, in the 45 & over age group – the ones that don’t quibble over the price and just want a good job done. It’s not attracting the price shoppers. My conversion rate has also increased and I am getting a lot less price resistance. Thank You.”

Jim Howes, Australian Technical Cleaning, NSW

Think of my coaching like going to a mechanic.
Personally, I could have a problem with my car, and look into my engine for a month and still not know how to fix it. (the fact I can barely swing a hammer, doesn’t help 😉
mechanicalBut the mechanic…
He’s trained.
He’s educated.
He’s seen hundreds of different mechanical problems in the past.
And he knows exactly where to look…
He might be able to identify my problem and show me a solution in minutes. That’s what it’s like when you work with a good coach. And…

That’s Why I Can Make Such a Rock Solid Guarantee

Here’s the way it works: you pay a monthly fee to work with me. If at any time you aren’t getting incredible value from my training, I’ll refund your most recent payment, and cancel your membership. What this means is, you can hit the go button today, get started, study for 30 days, chat with me on two calls, and if on the 30th day you decide, this is not for me – just let me know and I’ll refund your money and cancel everything.

Simple, right?

Of course, I can’t guarantee your income.

That would be impossible.   I have no idea how hard you’ll work or where you’re at right now, so it just wouldn’t be ethical for me to put some freak testimonial out there of how you can make “$1 million in a month” or anything stupid like that, with a big disclosure that these “aren’t typical results.”

This isn’t Get Rich Quick

 If that’s what you’re looking for, you’d be better off closing this page right now, coz I’m not the guy for you.

Sure, sometimes we can create some incredible results really quickly…

I helped Stephen Aitken rake in more than $50,000 sales from a simple letter within a few short months…

I was very sceptical that people would read a 5 page letter, but I have to tell you that my response has DOUBLED as a result of that LONG letter. But more importantly, I can use this letter over and over again to generate results which I didn’t know were possible.
Stephen Aitken, Aitken Real Estate

And Larissa Carrus made 60 sales within the first few days of launching an autoresponder series to her database… “Not only did I receive instant results from the campaign you put together for me. Over the last few years, the autoresponder series you created has automatically generated tens of thousands in additional sales while I sleep. It’s got the right balance between great advice and great salesmanship. Thanks a lot.”Larissa Carrus, Airbrushing Made Easy

In reality though, you’ve got to give it at least 3-6 months to get any traction.

Yes, it takes time to transform your business.

But let me ask you this…   What’s changed in the last 3-6 months?   If you answered, not much, then…

Isn’t it Worth Committing for the Next 3-6 Months to Take Your
Business to the Next Level… and Change Your Life?

Think about why you’re reading this.

Why do you want to take your business to the next level?

What would change in your life if you could?

How would this change your lifestyle?

Would you take different holidays?

Would you have more time for your kids?

If it would make a difference to get that extra edge in your business, let’s get started today, shall we?

Of course…

You Might be Thinking, “I’m Already Suffering From Information
Overload… I Know So Much, Do I Really Need More?”

In fact, you may know so much that you just don’t know what to do.

There’s dozens of marketing activities you can do, such as…

  • Facebook marketing
  • Twitter posts
  • Running an ad
  • Fax streaming
  • Sending a newsletter
  • Telemarketing
  • Referral marketing
  • How’s things calls
  • Email newsletters
  • Physical newsletters
  • School newsletter ads
  • Press releases
  • Newspaper advertising
  • TV advertising
  • Radio advertising
  • Running seminars
  • Trade journal advertising
  • Letterbox drops
  • Product launch email campaigns
  • Brochures
  • Post cards
  • Writing a book
  • Phone directory ads
  • Barter exchanges
  • Direct mail
  • Joint ventures
  • Fax outs
  • Billboards
  • Shop-a-Dockets
  • Business cards
  • Networking functions
  • Hiring a salesperson

  … that you can feel like a deer in the headlights, wondering what on earth to do.

But it’s NOT About Doing More, it’s About
Focusing on the RIGHT Things

pie chart

Have you heard of the 80/20 principle?

The whole concept behind the 80/20 principle is that 20% of your activities will generate 80% of your results.   And 80% of your activities will generate 20% of your results.

With this in mind, you need to work on LESS things in a highly focused way.

The challenge is knowing WHAT to focus on.

For instance, within my business I’m currently focusing specifically on…

  1. Content Marketing
  2. Facebook Advertising
  3. Creating More Products to Sell

These 3 things are my 80/20 activities.

I have quarterly goals for each of them…

As well as monthly goals…

Weekly goals…

And daily goals…

I’m not trying to do 101 different things.

I’ve got focus.

That way, rather than trying to run 30 marathon’s a year and only finishing 10% of each of them… I’m honing in on 3 specific marathon’s I can complete.

Make sense?

So part of my purpose when coaching you will be to help you stay focused on the 80/20 activities which REALLY matter for where your business is at right now (my 3 activities are very different to what was on my list last year).

And using your time wisely, so you can spend more time ON your business rather than just IN your business. (I’ll even show you how I’ve hired overseas staff for as little as $4 – $8 an hour to give you more time for this marketing stuff. And these guys will do just as good of a job as someone you hire in Australia, better in many cases)

You’ll know exactly where to put your attention.

But even then, my bet is…

Even Though You Know What to Do and How
to Do it, You’re Still Going to Get Stuck

And that’s another reason you need a coach…

You need someone who can look at whatever it is you’re doing – whether you’re creating a letter to your existing customers, an advertisement, running a social media campaign, trying to close more sales or whatever – and give you laser targeted guidance on exactly how to fix it.

You also need someone who can look at what you’re doing, and quickly point out what the next step is you need to do to take your business to the next level.

That way you can take their suggestions, and just go and do it.

Once you’ve done that, you can come back and get the next step, providing you with the confidence you’re heading in the right direction week in and week out.

How would that make you feel?   How would it feel to have someone take you by the hand and show you step-by-step as you need it, exactly what to do, rather than…

next step

Having to Sift Through One Big Brain Dump,
Like You Do When You Purchase Products

  … so you’re super clear as to your direction every single step of the way?

Would it feel good, like…

Yeah, I’m Confident.
I Know Exactly Where I’m Heading. I Can Nail This”

That’s what working with me will be like!

Here’s the bottom line – the reason you’ve been struggling is because you’ve been trying to work out how to do everything on your own. Sure, you might get some guidance. You might have bought some ebooks, CD programs and various courses. But that’s not real time advice. That’s just more ideas of what to do.

The problem is it doesn’t all fit together, so really what do you have?

Not much.

There is a big difference between getting information, and information specifically tailored to the exact problem you’re facing right at this moment.

In fact, I think that’s why you’re still with me – you know just what a difference having these tips at your fingertips will make to your life, right?

Think about that for a moment. What would it really mean for you if you could leapfrog over the roadblocks holding you back right now, and get your business to skyrocket to the next level?

family beach

  • Would it allow you to take your family on holidays 3 or 4 times next year to places like Fiji, Hawaii, Disneyland and Europe?
  • Would it mean you could pay off all your debts, so you no longer have the bank leering over your head anymore?
  • carWould it mean you could spend more time with your family, and be there
  • for your kids sports carnivals, special plays, and when they win awards at school?
  • Would it mean you could get your house renovated, perhaps buy a new car, go
  • houseto more movies and plays, or enjoy nice dinners at 5-star restaurants without even looking at the price tag?

Here’s the thing – if you stay stuck, it’s not going to happen.

You might even be really good at marketing.

I speak with plenty of people who consider themselves experienced marketers, yet despite this they aren’t making much money.

Perhaps you can relate.

Like you know all the steps, and you could tell someone else exactly what to do and how to do it.   But when it comes to your business – you can’t see the forest from the trees and cannot work out what the next step is.

Sound familiar?

The reality is…

You Probably Have Too Much Information

Imagine this…

You’re trying to learn a new sport.

It could be anything – gymnastics, boxing, karate, soccer, dancing… it doesn’t really matter.

But instead of having one person guiding you, there are 25 coaches standing on the sidelines saying “do this, do that.” At the end of it, you’d be left overwhelmed and confused, right?

I certainly would.

Here’s the bottom line:

  • You’ve probably already got enough information to take your business to a whole new level. But the problem is, you don’t know what to do next?
  • And until somebody walks you by the hand and shows you which part is right for YOUR needs, odds are you will stay stuck.
  • It’s not lack of information that’s stopping you (you probably already have a whole heap of CD’s, books, mp3’s, eBooks, etc)
  • And the reality is, when you listen to all of this information…

You Probably Think to Yourself: This is Great Information
Which Could Work for Me. But it Doesn’t. Why?


You either don’t do it right, because you get “stuck” and it all gets too hard.

Or you don’t get around to doing it at all, because you jump from one shiny object to the next.

Think about it –

There is an incredible amount of information online at the moment, yet the majority of business owners are still struggling.

If more information = success, this wouldn’t be the case.

So if More Information isn’t the
Secret to Riches… What is?

I’ve helped a lot of businesses turn around over the years.

And do you know how they do it?   What are they doing that the majority aren’t?

It’s simple.

They find out what they need to do, and then they do it.

When they wake up in the morning, they know what the next step is.

And they act on that next step.

In my experience, despite all the information  on Google, despite the easy access to marketing information, despite all of this – their #1 problem is…

They are Confused About What to Do Next

The key to turning this around is to get clear, on a daily basis, EXACTLY what you need to do to take your business to the next level.


I can help you do that.

Now I may or may not be the right coach for you.

But one things for sure, I know how to help you fix your problems.

I haven’t bought a franchise and then called myself a “coach.”

Nor did I start off with a family business and a silver spoon in my mouth.

I’ve literally built myself from the bottom up.

I Started Out With Not a Brass Razoo to My
Name, Almost Living on the Streets

Just scraped myself out of the mess by placing a classified ad on credit.

Got one client.

Then another.

Then another.

And unstuck myself from problem after problem until I got brand name clients who invited me into their boardrooms.

And then winning the trust of hundreds of business owners who now subscribe to my marketing programs.

I’ve helped hundreds of business owners just like you over the years “unstick” themselves from their problems, and…

I Can Help You Avoid Wasting Time on
Fruitless, Marketing Activities Too

wrong way

Yeah, I know you might have lost money on marketing stuff before.

That’s because…

Not everyone knows there stuff (they may have a University degree, but  no experience in the real world. Or they’re a former pilot with a payout who has bought into a coaching franchise, but has limited experience in business)

Or they didn’t supply you with the support to unstick yourself when you stumbled into trouble.

But here’s the thing…

Getting More Customers & Building Your
Business is Simple – Here’s the Recipe


  All you need to do is…

  • Get very clear on your target market.
  • Create the right “lead magnet” for your target market.
  • Find communities where your target market hangs out that you can advertise or build a relationship in.
  • Create a “relationship campaign” to turn leads into buyers.
  • Have good sales copy, and/or salespeople.
  • Have the products and services to sell them.

But you’ve got to get the mix right.

Get it wrong, even slightly, and you’ll fail.

How would it feel to get the mix handed to you, ready to bake?

How would it feel to boost your sales by 46%
Over the Next 12 Months?

It can be done, make no mistake about it.

And it’s easier than you think.

You see, there are 5 things which control the amount of money you make…

  1. The number of leads you generate
  2. Your ability to convert those leads into sales
  3. Average purchase value
  4. The amount of times your customer repurchases
  5. Your profit margin


If You Increase Each of Those Areas by Just 10%, that
Will Give You a 61% Boost to Your Profits

Yeah, I know you’re probably find that hard to believe. But this chart proves it…

Leads 3000 3300 3750
Conversion Rate 10% 11% 12.5%
= = = =
Customers 300 363 468.75
Average purchase $500 $550 $625
= = = =
First time sales $150,000 $199,650 $292,968
Purchase Frequency 2 2.2 2.5
= = = =
Revenue $300,000 $439,230 $732,420
Profit Margin 30% 33% 37.5%
= = = =
Profit $90,000 $144,945.90 $274,657.50
% increase 61.05% 205%


Yes, little hinges swing big doors.

Of course, it’s easy to show you a chart like that.

But in reality, I could write hundreds of pages on each of the components above…

  • With lead generation, we could talk about generating leads via Facebook Advertising, Linkedin, Youtube, Newspaper ads, direct mail, television ads, joint ventures and about a dozen other modalities.
  • For conversion rate, we could talk about your sales process after an inquiry comes through, the quality of your sales copy, testimonials, guarantees, increasing your product range, on hold messages, payment plans, press articles, questionnaires and much, much more.
  • For boosting the average purchase value, we could talk about upsells, cross sells, sales scripts, special offers increasing prices, downsells, checklists, impulse buys, package deals and much, much more.
  • For boosting purchase frequency, we could talk about newsletters, VIP cards, pre-selling, reminder systems, birthday cards, competitions, information nights, closed doors sales and much, much more.

I could go on and on, but…

The Key Question Here is:
What Should You be Focusing on?

And that’s why you need a coach.

Yes, no matter how much training and educational material somebody purchases from me, their single biggest breakthrough comes when they bite the bullet and get their first coaching session.

This is when the real work kicks in.

This is when the magic begins to happen.

It’s also why I have created this brand new coaching program.

But Be Prepared, I am Going to Push You – and I’m
Not Going to Let You Get Away With Much

Nope – when we chat, I’m going to give you my feedback with no sugar coating, and I’m going to expect you to take action on what I suggest.


Because that’s the ONLY way you’re going to get results.

This isn’t going to be a cookie-cutter system where everyone does the same thing and you’re promised some sort of miracle within 3 months.

This is going to be direct strategies applied to your business, real time.

So be warned…

If You’re Not Prepared to Transform Your Life & Business This Year,
This Coaching is Not for You

My purpose is to help business owners like you make a difference in the lives of their customers, their family, their children… and do everything you dream of in the 15,000 or so days you have left on this planet.

And I believe what I share with you WILL change your life.

Because when you start making a bigger difference to the lives of others, and being financially rewarded for it…

Everything shifts.

In the words of ZigZiglar…

“You will get all you want in life, if you help
enough other people get what they want”

And that means you’ll be able to take more holidays.

Enjoy more time off.

Spend more time with your kids.

And Once You Get off the Tools and Start Spending More Time Working ON Your Business, You Can Invest More Time in Marketing and Scale Your Business to Whatever Size You Want

How would this transformation change you life?

Take a moment to reflect on that question, because if you can find a big enough “why” deep, down in your gut… you’ll find a way to make the “how” happen.

Would that extra money mean you could take several holidays this year?

Perhaps you could send your kids to a private school?

Or your wife can quit the job she hates?

What difference would it mean to you, personally?

Would it give you more time, so you can put more energy into your favourite hobbies?

Allow you to pay off your mortgage, so the bank no longer has any power over you?

Go to more shows, movies and sporting events?

Really, think about this – DEEPLY…

What Would it Mean to Take Your Business From
Where it is Now to Where You Want it to be?

What difference would it make in your life?

Would it reduce your stress levels and allow you to say goodbye to money worries? (imagine how incredible that would feel)

Would you be able to focus on working on the areas of your business you LOVE most, instead of feeling as if you’re stuck working in your business… doing 101 different things?

Would it make life easier for your family?

Would you be able to help a niece or nephew have the money to achieve their dreams?

Could you help more people… perhaps donating money to a disability foundation, or give money to kids in a 3rd world country who need it?

How would your life be transformed if you could make the shift?

It Can Be Done, Make No Mistake About it

But you’ve got to take the next step and get started with me.

Jump on the phone for your first coaching session.

By the end of the 1st session, you’ll have at least one “lightbulb moment”, I promise.

If you don’t, just say the word and I’ll return your money.

Then we’ll meet for 25 more hours throughout the course of the year.

And I’ll show you how to unstick yourself from each obstacle that enters your path, and give you the exact answers you need to build the type of business you’ve always dreamed of.

Of course, it’s not going to be easy.

It will require work.

Lots of work.

You will get frustrated along the way.

Sorry, but there’s no way around that.

Just read any of the biographies from people like Walt Disney, Steve Jobs, Sam Walton, Richard Branson, Bill Gates or Martha Stewart … and you’ll quickly realise the entrepreneur’s path isn’t a walk in the park.

But when you get frustrated, you can jump on the phone with me and I will walk you through exactly how to overcome that challenge.

And you will do it.

And you will breakthrough to another level.

So What’s the Investment for This Coaching?

 Before telling you the price, let me ask you a question…

What do you think I should sell it for?

You see, all the knowledge is in my head.

And this knowledge has helped me generate over $70 million for my clients,

and millions for myself.

When I consult privately, 1 on 1 with clients, I charge $500 an hour.

So two hours would normally cost $1,000.

Now I realise that’s outside of the budget for most business owners, and that’s why I’ve created a group coaching program that makes it far more affordable.

And there’s a silver lining to group coaching…

You’ll find you learn as much from listening to other people’s questions as you do from having me answer your personal questions. Here’s what Napoleon Hill, author of the best-selling book “Think and Grow Rich”, has to say about the concept of the concept of working together in groups…

“It is a well-known fact that a group of electric batteries will provide more energy than a single battery. It is also a well known fact that an individual battery will provide energy in proportion to the number and capacity of cells it contains. The brain functions in a similar fashion. This accounts for the fact that some brains are more efficient than others, and leads to this significant statement – a group of brains coordinated (or connected) in a spirit of harmony, will provide more thought-energy than a single brain, just as a group of electric batteries will provide more energy than a single battery.”

With this in mind, how would your life change, if you could be on those calls each month?

12 months from now, how proud would you feel if you could achieve similar results?

Aside From the Money, Wouldn’t it be Satisfying
to be Able to Look Back and Say “I Did it”

Listen, this is the real deal.

You can take your business to the next level.

All you need is the right response at the right time so you can “unstick” yourself from what’s holding you back, every step of the way.

I’m going to do that for you.

And I guarantee you’ll get results…

Start with me today, and if within 30 days you haven’t had several “lightbulb moments” and been completely blown away with the training you receive,
I’ll give you your money back

What’s more, instead of asking for a chunky one off payment, I’m going to allow you to pay in easy monthly payments – so you can cancel at anytime if you’re not 100% satisfied. All I ask is that if you don’t like the program at any point – give me a heads up that month, and I’ll give you your money back. However, if you stay in the program and take the lessons, it’s not really fair to everyone else to give your money back for the previous months you’ve been on the program… does that seem fair?

So there’s no risk. You can cancel and get your last payment back at anytime.

Now, back to the pricing…

It’s not going to be $7,000…

Or $5,000.

Yeah, I know there’s similar programs that sell for that amount, which doesn’t give you half the support you’re going to receive here.

It’s not even going to be $4,000.

Nope, you can get the ball rolling for just…

$97 a month

And the best part is, there’s no obligation – you can literally cancel at anytime. No strings attached. No hoops to jump through. No problems at all.

Start Getting Coached by Scott Today

  • You will get to work with me personally for an entire year
  • You’ll get a new training twice a month for as long as you remain a member (more than 24 hours of training over the next 12 months).
  • What’s more, if you miss any of the coaching sessions, they are also recorded (on webinar and mp3) so you can tune in and check them out at anytime, turning your downtime and driving time into learning time.

AND the best part is, you can get a full refund of the previous month’s payment if you don’t get results from what I am teaching and decide you want to cancel.

Of course, you’ve still got to do the work. I’m not a magician. You’ve got to follow my direction and put it into practice.

To sweeten the deal, I’m also going to offer the following bonuses for fast action takers…

Bonus #1: “Zero Cost” Ways to Boost the Dollars Flowing from Your Web Site into Your Wallet

Listen in to a business that was making virtually no money, and hear my critique on how to quickly turn it around, including…

  • The REAL SECRET to getting all the traffic you need (which has nothing to do with SEO, Google Ad words, banner advertising or any other marketing medium)
  • How to boost the conversion of your web site by up to 17 times (you don’t need to change the copy, you just need to change this to get someone to take action)
  • What you MUST put at the top of your web site (and the big mistake people make which stops their most powerful and compelling message being read)
  • How to get the ULTIMATE PROOF which makes it almost impossible for your customer to say “yeah, sure” and pass your offer over as hype
  • One of the biggest objections you need to overcome which stops your customers from trusting you (and another silly mistake which stops customers from taking action)
  • And much, much more

 Valued at $267.00 – YOURS FREE

Bonus #2: How to Turn a $1,000 a Week Web Site into a $4,000 a Week Web Site

Imagine you could – without spending a cent on advertising – turn a web site making you $1,000 a week into a $4,000 a week asset. Guess what – you can, and this program shows you how. Here’s what you’ll discover…

  • The one-month “discovery process” that puts money into your pocket month after month, year after year
  • The “tiny shift” which could increase your take-home-profits by 30%
  • The real reason online advertising doesn’t work (& how to change it fast, so you can up your ad spend and profit)
  • The key to attracting affiliates who will send you new customers for free(set up an affiliate program without doing this and you’re almost destined to fail. This is the secret to getting an army of people sending people to your web site)
  • The “coffee shop” technique that can put a thousand bucks an hour in your pocket

 Valued at $337.00 – YOURS FREE

Bonus #3: How to Hire a Player Overseas Staff for 1/5th of the Cost

Can’t expand because you’re stuck for time? Get ready to step out of the roles you hate and open them up for someone who will love them and work with you for a mere fraction of your hourly rate, or anyone you can hire in Australia. Here’s what you’ll discover…

  • The exact hiring process that works best when you first get started outsourcing – save hours of time. It’d take years of trial and error to figure this out on your own
  • The exact words to write in your ads when selecting team members and where to place your ads for free
  • How much to pay for “A Player” material – it’s far less than you think
  • A simple test that lets you “try before you buy” – so you weed out bad candidates before you commit to hiring them
  • How to build a team of outsourced workers who manage themselves – this is the key to more time off, longer holidays, and a better quality of life
  • The 7 easiest tasks to outsource first – you’ll kick yourself for not thinking of this earlier
  • Most common mistakes made by first time outsourcers and how to avoid each one

 Valued at $297.00 – YOURS FREE

Yes, I know this is crazy value and my wife and accountant have told me I’m insane for making such an incredible offer. ButI’m on a mission to help 1,000 business owners create their ultimate business over the next 5 years, so they can spend more time at the beach and have an impact on thousands of customers and give more time and energy to their families.

Would You Like to Work With Me
Personally Like This?

Here’s a cross section of what some of my clients and subscribers say about why they decided to take the plunge…

“This is crazy value. Access to you for $49 a call when I earn $1500/month per client is a no brainer for me. Your knowledge and information continually adds to my skill sets and allows me to provide a much better service to my clients.”

“The low early bird price of $97 is a cost effective coach/aid program I may or may not use every time but still worthwhile investment.”

“I’m on your More Time at the Beach Newsletter and invested in More Customers on a Shoestring. You always deliver, so at this price I’d be crazy to say no.”

“My No 1 motivation for re-enrolling with you, I need to get my “mojo” back somehow. Don’t get me wrong I have clients and have billed out $15k to date this month, some would say this is good but not me as I know I am cruising at the moment.”

“I have been receiving Scott’s newsletters for over 4 years and booked into his webinar today. And on the way to my full time job I was very tired and decided that I do not want to get up early (6am) for another 10 years so I decided to do something about it. This style of mentoring suits me as I cannot be bothered reading heaps of material, I just want my business plan and direction sorted

What’s your reason for wanting to join this coaching program? How would it feel to have someone that could virtually look over your shoulder, and show you how to fix that email, sales page, newspaper ad, telephone script, whatever – and say, change this, change that, so you get it right from the get go – and not get stuck for months on end not knowing what to do next? How much time would that save you?

How Much Faster Could You Achieve Your Goals by Working With Someone Who’s Written Thousands of Headlines and Emails, Hundreds of Sales Letters and Helped Add Millions of Dollars to the Bottom Line of Business Owners Just Like You – in Over 127 Different Industries

“Within 12 months after the mail out to accountants I made an extra of $187,000 in revenue. As you have been telling me all the time: when something works, KEEP DOING IT! Thanks, Scott” Peter Johnson, Redman Partners

How about you? Are you prepared for what’s ahead? Are you willing to overcome your fear of failure in order to transform your business (and life) forever? If you answered yes, then…


You’ll need to be quick, though… This is a coaching program. And with an offer like this, all the spots are going to be snapped up fast. So this web site will only be up for a limited time. Once all the slots are filled, I’ll be taking it down. And once I get an overflow of clients, I will either shut the doors or raise the price. As they say…

The Early Bird Gets the Worm

Early Bird

The others have to fish around all day for the scraps.   Make sure you’re the early bird.   This really is an incredible opportunity for anyone  serious about taking their business to the next level.   This can be your year.   This can be your moment.   The moment you look back on and say, that’s the day I turned it all around.


So Now, the Balls in Your
Court – You Have 2 Options

Option #1: Do nothing & continue to be frustrated with being overloaded with information, while having no clear plan of how to get from where you are to where you want to be. But where’s that going to get you? It’s going to cause you to run around in circles, that’s what – chasing after shiny object after shiny object while being seen as a commodity by your customers, going head to head with your competitors and being continually frustrated as you scratch your head wondering how to implement simple marketing techniques (like improving your web site conversion, overcoming objections or magnetising more referrals)as you rely on outdated, archaic sales and marketing techniques, or slick and shiny marketing fads

Option #2: Grab the bull by the horns and take advantage of my experience assisting business owners from over 127 different industries to add millions of dollars to their bottom line. Get real time advice on what to do next in every given situation, so you can overcome the “sticking points” that are holding you back from going from where you are to where you want to be.

It’s up to you.

But please, don’t buy this for the bunch of “bullet points” and bonuses of the stuff I’m going to teach you.

That’s a bonus, yes.

But it’s not where the real value of this program is.

What you’re really paying for is…

The Opportunity to Work With Me, Personally

Yes, it’s live coaching.

On a webinar.

Where I rip open your problems and show them on screen, rewrite parts of your sales copy, etc.

Truth is, I’m not sure what I’m going to teach YOU.

And while you may have an idea of what you want out of this program right now, that may change in 3 months, 6 months and 12 months…

As you move from one sticking point… to the next… to the next.

This is about YOU

Your problems.

Your solutions.

Your dreams.

It’s personalised.

Some problems I may be able to help you fix in 5 or 10 minutes.

Others may take several sessions.

Here’s a quick recap of the value of what you get…

24 hours of coaching $12,000.00
Real samples of ads, sales letters, etc. provided during coaching to demonstratenot just what to do, but HOW to do it $5,000.00
Bonus #1: “Zero Cost” Ways to Boost the Dollars Flowing from Your Web Site into Your Wallet $267.00
Bonus #2: How to Turn a $1,000 a Week Web Site into a$4,000 a Week Web Site $337.00
Bonus #3: How to Hire a Player Overseas Staff for 1/5th of the Cost $297.00
Total Value $17901.00
You Pay $97/month
You Save (over 12 months) $18,672

Yes, if you act on this today you get all of the above for just $97. That’s an incredible bargain, especially since you can cancel at any time and get a refund for the month, if you don’t get results from what I teach.

Click Here to Get Personal Coaching
Now for Just $97/Month

Go ahead, jump on this offer right away, while it’s still available.   The main reason I am making such an incredible offer is because in order to grow my business, I need to get a deeper and deeper understanding of your problems & frustrations – and a coaching program is a great way to do this, while changing lives at the same time.   It’s a win-win.   However I am only accepting 30 people into this coaching program at this time.   So if you’re serious, I urge you to act now and secure your seat before all the spots get snapped up. Go ahead,



Scott Bywater

P.S. Ok, I know a few of you want some bullet points on the kind of stuff you’re going to learn. You’re used to purchasing based on this, so I’m going to lay them all out below.

They’re not listed in any particular order.

Remember, you will get the learnings when you NEED them, rather than in some sort of pre-prepared recipe. Here they are…

  • An unusual way of using right angle ads on Facebook to get super-niched leads (even for commodity products)
  • My 8 x 8 system for creating massive levels of content for online lead generation(and give you all the ideas you need for writing email and newsletter content)
  • How to be more productive – exactly what to do to plan your vision, break it down into 12 weeks, schedule your day & get more things done without feeling overwhelmed
  • Copy critiques – watch as I tear apart copy, rework and remodels it – and makes it sizzle
  • How I got started with a classified ad. How often to run it, where to place it, and how it could generate you thousands from a tiny investment
  • How to get a steady flow of leads. And the 5 steps to take to make sure they are qualified
  • The “12 Ad System” for becoming an advertising expert in your industry fast
  • How to get more leads from your web site (exactly what to put at the top of the page)
  • How to start up a business with very little money (exactly what to do, and what not to do to get the best bang for your buck)
  • The best books to read to become great at copy (and a simple tip that will make your skills grow faster than you ever dreamed possible)
  • How to get more value out of a small mailing list
  • The #1 thing you should focus on when it comes to closing the sale (hint: it’s got nothing to do with closing the sale)
  • A sample of a lead generation ad, written before your very eyes
  • One of the best “success graphs” you’ll ever see(simple, but makes the difference between success and failure)
  • A simple technique for strengthening relationships with your best customers
  • A template for a referral email which will get you more of the right new customers
  • How to convince your local restaurant to give you $100 gift vouchers for $20.
  • Case Study: The best questions to ask to find out the common qualities of your best customers, and attract more of them
  • How to add $180,000 to your bottom line using joint venture partnerships
  • The main reason why joint venture partnerships fail (& how to fix it, so yours succeed)
  • The #1 mistake people make on Google Adwordsthat makes their ads fail
  • Web page not converting? Here’s what to fix first
  • The best place to set up a membership site (so you can pay $5 an hour for changes instead of $50 – $150 an hour)
  • How to identify which CRM software is best for your business
  • A simple chart to check how you scrub up compared to your customers (and what to change to ensure you ALWAYS have the advantage)
  • The real reason people buy (and it’s got very little to do with price)
  • How to find your “distinct edges” and create a new web site to find a new niche
  • The type of report you can hand your prospects that squashes your competitors like an elephant squashes ants
  • An example of how to turn a “meek” sales letter into a winner
  • How to make $450 per call, cold calling (and why cold calling still sucks)
  • The quickest, easiest way to get past the gatekeeper
  • How to create 150 pieces of Google “link bait” every single week
  • How to build relationships with joint venture partners (hint, you don’t need to sell them anything)
  • 2 sample letters for generating qualified leads
  • What I would do starting today if I had to start a business from scratch and get it up and running in 90 days
  • The 30 minute system for creating swabs of search engine magnets all over the web
  • How to achieve more in one day than you currently do in five
  • A simple process for overcoming price objections
  • How to boost your conversion rate on sales calls up to 8 times the industry average
  • A simple way to create outlines for educational content that builds trust with customers
  • A sample of a “lost customer” letter you can model, and how it can make you up to $100,000with less than half a day’s work (based on a real case study)
  • How to increase your conversion rate by up to 8 times without getting any better at sales
  • Why you should be “strategically lazy” (and work less to earn more)
  • How to generate leads that are four times as valuable
  • How to dissect your customer list to target big spending new customers with laser-like precision
  • The four factors every single piece of sales copy should include
  • The exact stage of the writing process you should write your headlines for maximum impact
  • A template letter any company can use to get more customers
  • A simple strategy you can include in your sales copy which instantly breeds confidence
  • How to structure a guarantee
  • The best way to approach multi-step sales letter sequences
  • How to make sure you get the MOST IMPORTANT things done each week (and continue to grow your business rather than being stuck in busy work)
  • How to identify a structure for your follow up email sequence (including a real template of an email that helps your customers give you the answers)
  • How to generate a consistent stream of qualified leads
  • How to deal with difficult customers in the sales process
  • How to get the first client on board for a consulting business
  • Why you should focus on less things, not more(and exactly how to break it down so you’re constantly focused on high priority action steps)

If I haven’t convinced you this training is worth every cent, I never will. It’s 100% guaranteed, dozens of clients already love my coaching. You will too, I promise.


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Scott Bywater